by birdziadmin | Nov 21, 2014 | News
Geo-targeting provides the means for collaboration between retailers and CPGs. “Some 63% of marketers told Nielsen they have used or plan to use geo-targeting in their mobile marketing efforts.” This RockTenn article picks up on mobile trends in retail. It highlights...
by birdziadmin | Nov 21, 2014 | News
Birdzi collaborates with Wake Forest University School of Business, Lowes Foods, CART, and RockTenn to provide in-store location analytics for their Learning Labs. This endeavor aims to create a controlled environment to study shopper behavior and perform real-time...
by birdziadmin | Nov 21, 2014 | News
How do in-store signage, promotions, and product positioning affect shopper behavior? The new Lowes Foods Retail Learning Labs offers an opportunity for Wake Forest students to study shopper behavior in a real-time setting through Birdzi’s proprietary location...
