Taking Proximity Tech Beyond Promotional Offers

Many retailers have invested the money to install beacons in stores and deliver location-based promotions and offers to shoppers. According to the most recent report from Proxbook, more than 6.2 million beacons have currently been deployed. But once a program is...

How To Gain ROI And CX Values From Beacon Strategies

Beacons can help retailers access information about in-store shopper activity and deliver a better customer experience by implementing a layer of e-Commerce-style analytics on their store shelves. The Beacon Strategies also features a County Market case study...