Blogs
Get insight into the power of Artificial Intelligence and access the latest research and trends in the Supermarket industry
KIC Score: Beyond Market Segmentation
Birdzi has created a shopper quality index called the KIC™ Score. This unique score, similar to a FICO Score, is a composite of complex shopper attributes designed to provide a methodology for automating marketing strategies for each customer and measuring the...
Reimagining the Future of Grocery Shopping
Has your car ever broken down leaving you to wait for assistance in order to get back on the road and reach your destination on time? It certainly throws a wrench in your plans, doesn't it? It makes you adjust, plan and adapt to the changes in circumstances...
Personalized Wellness is Grocery’s next logical step in personalization
FMI's 2021 Grocery Shopper Trends Report identified three trends in grocery shopping, personalized wellness being among them. According to the report, 58% of shoppers believe they could be eating somewhat to a lot healthier. This paints a picture of shoppers who are...
When Elephants Dance: A Grocery War of Intelligence
Instacart is creating the infrastructure it could use to go direct, potentially cutting out its retail partners.
Post-Covid Shopping Behavior; What Can We Expect?
At the risk of sounding cliche, we are living in strange times. What can retailers expect to be the impact of COVID on shopping behavior? It has been decades since a global event of this scale has taken place. Some would argue that the world has never seen an event...
Transforming Grocery Retail With Artificial Intelligence
Artificial intelligence is fundamentally transforming the way retail operates. It is a combination of leading-edge technologies that enable machines to think, comprehend and execute tasks like humans. It’s a computer program that learns from experience and uses that...
How To Improve Retail Customer Experience
Today's customers demand a seamless experience across all platforms because of the expanding technology. They are savvier, have shorter attention spans, and want to prioritize saving time, effort, and money during their grocery trips. For retailers to remain viable,...
Step into the Void
By Mary Scimone We’re in a restaurant for my daughter’s birthday (pre-pandemic of course). She loves coming here for her favorite, obscenely proportioned, macaroni & cheese. Since it’s her birthday, she also requests a side of fries because, as she puts it, ‘why...
A Few Words From Our Clients
We use AI and data science to help our clients identify, understand, and engage their customers, creating an omnichannel personalized experience that, over time, build lasting loyalty. Here are a few words from our clients as a testimony of trust.
Dennis Host, Vice President of Marketing at Coborn’s Incorporated – National Grocers Association, 2018…
The Tea Leaves
A few centuries ago, the most common method of predicting the future was to hire a seer, an astrologer, or, better yet, an Oracle. The knowledge of the future lay in the hands of a few gifted individuals who held sway over kings and emperors. History is replete with such examples. These people had a connection to a higher state of consciousness that allowed them to see into the future. You could…
Birdzi’s Response to Grocery Dive Article – “Study: Shoppers flee their primary grocer, some for good”
Photo by Martijn Baudoin on Unsplash Written by: Gary Hawkins, founder, and CEO of the Center for Advancing Retail & Technology (CART) Read Grocery Dive's article HERE While nearly all the supermarket retailers are experiencing substantial sales increases during...
Remote Productivity
Written by: Shekar Raman, Co-Founder, and CEO of Birdzi Crazy times! These are crazy times, indeed. Who would have ever believed that we would spend most of Spring and some, if not all, of the summer at home! Our hearts go out to those that are impacted by the COVID...
Adapting to a New Normal… Whatever That Is
Written by: Dennis Host, VP of Marketing, Coborn's Certainly, 2020 will go down in history as one of the most memorable, bizarre, surreal times in history. Compared to several other pandemics that have spread worldwide, if nothing else, history does tell us that...
When Sapiens go Shopping: Customer Cognition at the Speed of Thought
Written by: Gary Hawkins, founder, and CEO of the Center for Advancing Retail & Technology (CART) From Soup to Homo-Sapien Life on earth developed over millions of years, rising from the primordial soup. Single-cell organisms gave way to more complex life, which...
Three Innovation Imperatives for Retailers
Written by: Gary Hawkins, founder, and CEO of the Center for Advancing Retail & Technology (CART) Many retailers must accelerate their adoption of techniques to facilitate innovation. The transformation of brick-and-mortar retail to the new digital world is not...
Harps Chooses #1 Customer Engagement Ecosystem
Birdzi’s Customer Engagement Ecosystem to help retailer compete with the country’s largest mass retailer Harps Food, the leading food retailer in Arkansas, has chosen to deploy Birdzi’s customer engagement tools. Harps Food will leverage Birdzi’s real-time digital...
10 Resolutions for Retail in 2020
As we begin a new decade, I'd like to offer up a handful of resolutions every retail executives may want to adopt: 1. Resolve to reflect on the implications of the exponential growth of technology every day. We have hit the inflection point on the exponential growth...
Supermarket Retail at the Tipping Point, Are You Ready?
Written by: Gary Hawkins, founder, and CEO of the Center for Advancing Retail & Technology (CART) We regularly hear about the exponential growth of technology-fueled innovation, but don’t stop to really consider the implications. And yet, a recent flurry of...
Tackling Retail’s Big Data Challenge
Data has long powered modern retail, helping Walmart become a master of supply chain logistics and fueling Kroger’s customer-centric strategy. Artificial intelligence and the cloud are fueling explosive growth in retail big data, and are transforming customer...