Digital Customer Engagement in Supermarket Retail: Part 2
Amazon, the nemesis of brick & mortar retailers, is a master at helping shoppers discover relevant products the shopper may be interested in. Amazon leverages a vast amount of knowledge it collects on each shopper to select a few key products to suggest to shoppers drawn from the estimated 600 million products sold. This shopper intelligence includes past purchases, what the shopper has searched for in the past, and even the shopper’s browsing and clicking history. This ability to personalize each interaction with each individual shopper is powerful. In fact, 56% of consumers say Amazon demonstrates an understanding of their individual preferences and needs on a regular basis, according to research by Swirl Networks.