This article by Winsight Grocery Business highlights Coborn’s digital shopper engagement powered by Birdzi.

Coborn’s is in the vanguard of retailers employing new sophisticated technologies to meld the digital and physical shopping experience. Shoppers at Coborn’s are greeted as they enter the store, triggered by a beacon interacting with the Coborn’s app. Knowing the store the shopper just walked into, the app automatically sorts the customer’s shopping list by aisle for that store. The shopper is provided relevant offers as they move around the store triggered by real-time location. Coupons are presented in order of relevancy making it easy for the shopper to find savings on products they like to buy. And Coborn’s shoppers can make use of a product locator function in the app, easily finding products in the store via a Google map like capability.

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