There are many strategies retailers need to have in play every day, from boosting the customer experience to adopting new technologies to promote the business while saving costs. One of the prime focus points is expanding and improving customer loyalty as the return customer is the best customer a retailer can have.

It’s especially true given the advent of social media outlets, which let customers spread the word about a retailer and the customer experience in real-time with just a tweet or a Facebook post or a quick photo on Instagram. Each social interaction shared has the potential to help or hurt every retailer.

Retail Customer Experience reached out to Shekar Raman, CEO, and co-founder of Birdzi, for his insight on what retailers need to be doing now, what they need to start planning for, and why customer loyalty has to be at the top of the strategy to-do list.

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