“Combining context with personalization is an extremely powerful proposition for retail. In conjunction with mobile, they represent a marketer’s dream- the ability to reach a shopper with relevant messaging at the right time and place. There is a world of opportunity out there for retailers and startups that can find the right balance by combining these trends, and here is the best part. Everyone wins. The consumer gets a great experience, the retailers have the tools to understand their business and connect with shoppers and the brands can reach shoppers at the point of purchase.”
To read the full article, visit SiliconIndia.com.